The 7 Virtues is a Canadian perfume label redefining beauty through empowerment, sustainability, and social impact.
Our Story Our founder, author and activist, Barb Stegemann shares why sustainably sourced ingredients from nations rebuilding after war or strife is in the DNA of our brand from day one. "My real job is to make rebuilding sexier than destruction.
I do this through perfume. " -Barb Stegemann Barb Stegemann, Founder and CEO This is our origin story - how we began When my best friend, a soldier serving in the military was wounded on his mission to liberate women and girls in Afghanistan, I took on his mission of peace while he healed.
Sourcing legal orange blossom and rose essential oil crops freed Afghan farmers from the illegal poppy crop and liberated their daughters from becoming young opium brides. I’ve taken my philosophy of equality and empowerment around the world to Haiti, Rwanda, The Middle East, India, and Madagascar.
Because it’s the right thing to do. This is our story today Today, we have evolved into an aromatherapy clean perfume brand that sources sustainable oils as well as upcycled oils. Our focus on truly ending war is by empowering girls and women by ending period poverty at home and around the world.
We have partnered with Days for Girls and Charity Water. Share how The 7 Virtues social enterprise is a sustainable beauty brand? Empowering others is in the DNA of our brand, it’s the why behind why I set out on this journey to give dignity and jobs to others.
We walk our talk. Every part of our journey is sustainable from our ingredients to our packaging. Our partner, CPL aromas are experts in sustainable, raw and natural ingredients and connect us with more suppliers to expand our reach worldwide.
Did you know there is an award winning movie on The 7 Virtues story called Perfume War? Did you know our brand began as a best selling book written by our founder to empower women to launch companies, end bullying and run for office?
The 7 Virtues began as a book. Barb promised her best friend, Captain Trevor Greene in the hospital she would take on his miss...