Tarte Cosmetics

About Tarte Cosmetics

We believe in breaking down beauty boundaries, shattering stereotypes & being kind. We believe in high-performance AND natural. our juicy story meet Maureen Kelly founder & CEO Not only is she the innovator behind your fave products, she’s a proud boy mom & viral content creator who shares everything from beauty hacks to #momlife. meet shape tape™ #1 concealer brand Swipe on the hype! This best-selling icon was inspired by our founder’s experience with cystic acne & is now the #1 concealer brand. meet our mascaras #1 mascara brand Powered by lash-loving ingredients & ophthalmologist tested formulas, our award-winning mascaras serve major volume, length, curl & more.