Prana

Prana is a family-owned organic snack company headquartered in Montreal, founded in 2005 by husband-and-wife team Alon Farber and Marie-Josée Richer. The couple met while backpacking through India, where they ran a vegan seasonal restaurant in Goa before relocating to Quebec. The name means "vital energy" in Sanskrit. They started by roasting nuts in Marie-Josée's mother's kitchen with just $5,000, selling through word of mouth and farmers' markets. Today Prana is Canada's number one organic snack brand, operating out of a 60,000-square-foot SQF-certified facility in Saint-Laurent with over 100 employees.

Organic and Plant-Based

Prana's product line includes organic nuts, seeds, dried fruits, trail mixes, nut butters, chocolate barks, coconut chips, granola bars, chia seeds, and overnight chia-oats under the Granolove brand. All products are plant-based and responsibly sourced. The Loka line features Quebec-grown pumpkin seeds produced through regenerative agriculture in collaboration with farmer Sébastien Angers in Sainte-Monique de Nicolet. Prana also sources Quebec oats and cranberries from the Mauricie region, prioritizing local ingredients where possible.

B Corp and Beyond

Prana is the number one B Corp in the food category in Canada, certified organic, Fair Trade, non-GMO, kosher, and vegan. The company has committed to becoming a food-waste-free facility and offsets its shipping carbon through partnerships with Grassroots Carbon and Mast Reforestation. Prana calls its approach "snacktivism" — encouraging customers to make informed, sustainable food choices. The brand holds six trademarks in Canada, five in the United States, and two in Europe.

From Kitchen to Coast

Prana products are distributed coast to coast across Canada and into the United States and parts of Europe. What started with $5,000 and a mother's kitchen has grown into Canada's leading organic snack brand — proof that a couple who fell in love in India could build something meaningful back home in Quebec.