Elate Beauty

Previous FREE Wildcraft Renew Eye Serum on orders $110+ while supplies last! FREE Self Love Club Tote on Orders of $95+ Canadian Owned + Canadian Made Free shipping on all North American orders of 85+ Next Take the Capsule Quiz Newsletter 0 Sets + Kits Face Shop All Foundation Loose Powder Serum Concealer Creme Concealer Cheeks Makeup Remover Prime + Set Sets Creme Concealer Refill Concealer & Illuminator Refresh Foundation Sheer Coverage Liquid Foundation Prep Priming Serum Smoothing Makeup Primer Blush Balm Refill Multi-Use Coloured Face Crème Pressed Foundation Refill Matte Pressed Powder Self Love Club Lips Shop All Lip Conditioner Lip Stick Lip Gloss Capsule LipColour Lip Balm Better Balm Clear Lip Conditioner Lip Stick Pencil Long-Wearing Lip Crayon Good Gloss Nourishing Lip Gloss Eyes Shop All Mascara Brow Balm Eyeshadow Liquid Eyeliner EyeLine Pencil Essential Mascara Water-Resistant Mascara Pressed EyeColour Refill High-Performance Eyeshadow Brow Balm Refill Brow Pomade Liquid EyeLine Water-Resistant Liquid Eyeliner Finishing Touches Shop All Build a Palette Shop All All Palettes Palette Refills Perfectly Imperfect Essential Palette Refillable Cosmetics Case Capsule Palette (NEW) Refillable Cosmetics Case Leisure Palette Refillable Cosmetics Case Petite Palette (NEW) Refillable Cosmetics Case About Us Who We Are Beauty Ritualist Recycling Program The Elate Edit Search Gift Cards Wholesale Pro MUA Discount Affiliate Program The Elate Edit Contact Us Products Face Lips Eyes Tools Palettes Gift Cards Your bag is empty Start shopping Add order note Save meet elate Advocating kindness since 2014 Truth?

The beauty industry wants you to feel bad about yourself. Because the worse you feel, the more you buy. It’s not kind, and we stand for kindness at Elate. We happen to think you deserve to feel beautiful just as you are —with and without makeup.

By embracing diversity in ourselves and the beauty industry, we can enhance confidence, reduce waste and change the world. And as for your beauty bag? We think less is more, especially with 30% of all waste accredited to cosmetics.

Curating a capsule of beloved, reusable, and recyclable products not only saves you the energy and money of cluttering your cosmetics case with lipsticks you’ll never wear, it saves landfills from unnecessary waste.

If you ask us, intention makes for elation. Changing the industry together 697,000+ Plastic Packages Saved from landfills with our recycling program 157,500+ Gardens Grown from our seed paper packaging 22,000+ Trees Planted from customer orders — one for every order $27,000+ Donated to social and environmental causes in 2020 Why Elate?

We’re for more mindful consumption Low-waste beauty starts with consumption. Saying no to marketing that makes you feel less than and yes to inclusive advertising that invites you to buy mindfully and minimally: When you’re ready to replenish or replace the old with the new—not before, and never impulsively.