Dollarama

Proudly Serving Customers From Coast to Coast Dollarama was founded by third-generation retailer and Canadian entrepreneur, Larry Rossy. It all started with one store, in Matane, Quebec, in 1992, and quickly grew over the next two decades to become a household name and shopping destination for Canadians from coast to coast.

Dollarama today is a recognized Canadian value retailer with international reach, with more than 2,700 locations and 41,000 people serving customers on three continents and in seven countries. The Corporation is led by Neil Rossy, fourth-generation retailer and member of Dollarama’s founding management team.

Dollarama aims to provide customers with a consistent shopping experience and compelling value, offering a broad assortment of general merchandise, consumables and seasonal items. All stores are corporately-owned and operated, and are conveniently located in metropolitan areas, mid-sized cities and small towns.

Products are available in individual or multiple units at low, fixed price points. Our History Dollarama is proud of its rich history and its continued growth. Below are company milestones since our founding, representing key events of a story that is still being written today.

1910-1930 Where it all started In 1910, Salim Rossy opens his first S. Rossy Inc. store on Craig Street in Montreal, Quebec. Over the next two decades, Salim’s 10 children become involved in the business and its operations gradually expand.

1937 Transition to variety store Salim’s son, George Rossy, succeeds his father as president and transitions the model to a variety store similar in nature to the Woolworth chain. He leads the Company until his death in 1973.

1973 A new generation George’s son, Larry Rossy, assumes leadership of the company, which now counts 20 stores. Between 1973 and 1992, he more than doubles the S. Rossy Inc. store network to 44 locations.

1992-1994 Dollarama is born In April of 1992, in Matane, Quebec, Larry Rossy transforms one of his st...