Booster Juice

THE BOOSTER JUICE STORYBorn and raised in Waskatenau, Alberta, Dale Wishewan has always been driven to pursue and achieve success. Possessing a lifelong passion for sports and fitness, he attended Portland State University on a baseball scholarship.

He was no slouch academically, either, earning his B. Sc. in mechanical engineering. After graduation, he returned to his home province to work in international technical sales for a company called Edmonton Exchanger.

Dale enjoyed 8 years at Edmonton Exchanger growing their international division. While travelling throughout the United States, he noticed the popularity of juice and smoothie bars, and quickly realized there was an opportunity in the crowded Canadian fast-food market to provide a healthier alternative to consumers with an active lifestyle.

Making his own protein concoctions for years, and with his interest in health and wellness, he made it a goal to bring fresh and healthy food to the Canadian market. The hard work began with his own home kitchen serving as the testing ground for one smoothie creation after another - including some of the most popular smoothies on our current menu!

On November 13th, 1999, the very first Booster Juice location opened in Sherwood Park, Alberta. THE TIMING WAS PERFECT ... OR WAS IT? When the first store opened in Sherwood Park, it was a new concept to Canada.

November was not the ideal time either going into the dead of a Canadian winter selling cold beverages. Co-workers, neighbours, and friends thought Dale was crazy to embark on something so foreign to Canadians when he had such a great career going at Edmonton Exchanger.

If there is one trait Dale exemplifies, it is his determination. His grade 1 teacher, Mrs. Flaska, said she had never seen a student in all her years of teaching as determined as Dale. Nothing ever seems out of the realm of possibility.

Not even selling smoothies in winter. As it turns out, people were ready for a healthy fast-food alternative, and there wa...